Guy in a red hoodie sitting on the top of a mountain looking out at the vast endless mountain ranges before him


We're the people exploring the alpine terrain in the Rockies; the endless peak, valley and glacier views that seem to melt away life's problems; the sound of silence and stillness at the top of the summit; and the feeling of complete ineffable awe that never gets old no matter how many times you climb. 

We're the people mesmerized by coastal waters and expansive sandy beaches. We are surfers, paddle boarders, whale watchers and coastal hikers, who can't get enough of the Pacific Northwest coastline.


During a time when the world was locked in isolation, we set out to bring the things that we love the most back to the people who crave it and need it, like you! Combined with our desire for quality apparel, MTN REEF™ Apparel was born. 


Guy sitting on rocks by a mountain lake


We know how frustrating it can be when you fall in love with a hoodie, wash it, then discover a great big rip in the pocket seam. Or when you find a tee that fits perfectly, but after the first wash it has twisted and lost its shape. It's such a waste of money, because you don't tell the clothing company about it. You just assume you're SOL. 

We also know how frustrating it can be when you order something online and when it arrives it's nothing like the image on the website; the quality is cheap and it's already falling apart, or the size is so off it's laughable. But even still, it's not worth the hassle or the money to send it back.

We've been there, and so have our friends and family.


We've made it our mission to offer you, who have struggled for far too, high quality hoodies and tees that last; that won't fall apart after the first wash. In fact, it's our hope that your items last so long that it's still your favourite hoodie years down the road. That way, every dollar you spend was worth it. 


Guy smiling, laying in a hammock in the forest wearing a white MTN REEF long sleeve shirt


There's so much that goes into creating an apparel company. We faced many challenges in the beginning trying to decide on what seemed like an endless list of factors to consider. But when we took a look at the things that matter the most to us, the direction was obvious. 

Throughout our research we learned that some large apparel companies have been caught setting their out of season items on fire to avoid their brand's name ending up on the homeless. First of all, we never want to have an excess pile of clothing that was made but never used. But most importantly, we hope to one day clothe the homeless with MTN REEF™ Apparel, because they matter too. Everybody matters. 


Creating a made-to-order online shop, that doesn't carry any stock, allows us to make the smallest environmental footprint possible, with as little waste as possible, and that's really important to us. However, it also comes with a few challenges.

One of the challenges that we face, because we're a made-to-order shop, is longer production times. Where some stores are able to ship within hours, our shop typically ships within 3-5 business days. However, due to COVID our current production time has increased to 5-10 business days. 

Another challenge we face is not being able to take advantage of bulk order discounts, because we don't carry stock, which means our prices are slightly higher than average hoodie shops.

But when we put these challenges up against the thing that matters the most to us - the environment - the environment wins every time. And what's been really inspiring is the fact that our customers care about the planet just as much as we do.  


We all deserve to have a brand at our fingertips that we can trust. You, especially. One that's got your back and ensures that every item you order fits, feels good, and looks good. You deserve quality clothing that lasts for years and you also deserve to buy ethically made items that have people and the environment in mind. 

Your trust in us matters a lot, and we hope to continue building it with you, and growing our brand with you in mind, because you are at the heart of this company and we'll always put you first. 

Welcome to MTN REEF™