Grizzly bear walking through tall grass

5% OF THE PROCEEDS FROM MTN REEF™ APPAREL SALES IS DONATED TO EXPOSED WILDLIFE CONSERVANCY.

When we started MTN REEF™ it was our number one priority to support organizations dedicated to protecting our wildlife. When we discovered EXPOSED it was an honour to partner with them because of their extensive knowledge and extraordinary campaigns that educate the public about the importance of our wildlife, while also pulling the curtain back on the unfortunate threats that face them. 

EXPOSED Wildlife Conservancy is a non-profit environmental organization that is dedicated to raising awareness of critical wildlife and conservation issues in Western Canada. Their mission is to help give our wildlife a voice by protecting habitat and changing management practices and regulations, particularly for the hunting and trapping of predators like wolves, grizzly bears and mountain lions.

WHAT DOES EXPOSED DO?

EXPOSED believes that education is key to creating change and we couldn't agree more. Their expertise is in creating videos and documentaries that help raise awareness, educate the general public, and advocate for change.

EXPOSED played a critical role in having the British Columbia trophy grizzly bear hunt shut down in 2017 and their current feature campaign is called Trapped in the Past. It focuses on the startling reality that hundreds of thousands of wild animals across the Canadian wilderness are trapped and killed in inhumane neck snares every winter for their fur, including tens of thousands of wolves, lynx, coyotes and foxes. This issue has threatened certain species like wolverine and fishers, and continues to affect biodiversity across the country.

ALBERTA'S THREATENED GRIZZLY BEARS

While mainstream media often purposely focuses on a fear-driven perspective of wolves, grizzly bears and cougars, pinning these animals as dangerous and threatening, EXPOSED brings a more accurate perspective: illuminating their majestic beauty, as well as the biological value and the critical role that animals like grizzly bears play in our healthy, diverse eco-systems.

When grizzlies and their habitat are protected, everything below them in the food chain is also protected. And most importantly, grizzlies play a critical role as ecosystem engineers, which means that other animals depend on grizzly bears to shape the landscape by disbursing seeds, digging up the land, fertilizing the forest and even helping to regulate prey populations. 

- John E. Marriott (Co-Founder of EXPOSED Wildlife Conservancy)

In the early 2000's researchers revealed a struggling grizzly bear population in Alberta, causing the ban of the Alberta grizzly trophy hunt in 2006, and listing the grizzly as a Threatened species in 2010. Unfortunately, now that Alberta grizzly numbers are beginning to increase again, there have been hints from the provincial Environment Minister that the ban may be lifted in order to "control" the growing grizzly population. EXPOSED has been at the forefront exposing this issue, which has the potential to once again threaten grizzly bear survival in Alberta.

HELPING TO RAISE AWARENESS 

Most people don't realize that many of our large carnivores need our protection. Many are completely unaware of the extent to which loosely regulated trapping and trophy hunting takes place in our Canadian wilderness each year. And those that do know often bury their head in the sand because they don't feel like there's anything they can do about it. But there is something we can do about it thanks to organizations like EXPOSED that are giving these animals their voice back.

HOW YOU CAN HELP

1. A great place to begin is watching EXPOSED Wildlife Conservancy's Episodes on YouTube. Here you can learn why it's so important to protect these animals, as well as what we can do about it. 

2. Join the community and follow along with other passionate followers on EXPOSED Wildlife Conservancy's Facebook, Instagram and Twitter, and subscribe to their YouTube channel. 

3. DONATE to EXPOSED Wildlife Conservancy and be apart of the growing solution that saves these intelligent and essential animals from extinction. 

THANK YOU FOR CARING, AND FOR GIVING WESTERN CANADIAN WOLVES, GRIZZLY BEARS, LYNX, COUGARS AND MORE A VOICE.

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