About Us

FROM THE MOUNTAINS TO THE REEF...

MTN REEF APPAREL IS A BRAND NEW HOODIE AND TEE SHOP BASED OUT OF BC, CANADA, REPRESENTING A SEVERE LOVE FOR THE CANADIAN ROCKIES AND THE WESTERN COASTLINE. 

We’re not office people. We work on the go wherever we are, because we’d rather be hiking alpine terrain mountains, biking endless coastal trails, paddle boarding around rock bluff islands loaded with barking sea lions, or surfing Tofino summer swells.

Life, to us, is about playing even when you’re working. Because if you love what you do and you’re having fun while you’re doing it, then you can't help but produce amazing results. 

INSPIRATION

Inspired by a deep craving to be in nature when life (or COVID) cause temporary set-backs or restrictions, we created a brand that brings us closer to the things that we love... so that we can breathe again, connect again, and feel at home again no matter where we are. 

MISSION

It is our mission and passion to build a brand that you can trust and love. That is why we have a 100% Happiness Guarantee. If you are not completely satisfied with your purchase, or if something went wrong, we'll make it right every time. If you want to know more check out our RETURN POLICY.

It's also our mission and passion to take care of our planet. That is why we are an online shop only, and we don't carry any stock. All of our products are made-to-order, which means if you order our MTN REEF Hoodie, we make it just for you and ship it to you. How personal! This allows us to create as little waste as possible. 

Help us contribute to a zero waste future by checking the Size Chart, looking at the Reviews, or reaching out to us for sizing help when placing your order. This will help reduce the amount of returns and shipping packaging.  

CLOTHING QUALITY

We’ve tried, tested, washed, worn and washed again every product that we offer, in order to only offer the best products possible.

We've been on the receiving end of placing an online order through what looked like a high quality clothing shop, only to receive cheap, flimsy items that didn't even match their pictures.

We want to be that one shop that people can count on for top quality apparel that lasts. You're going to love the look, feel, durability, and quality of everything MTN REEF. 

STYLE

MTN REEF is a casual, sporty, outdoors brand meant for surfers and hikers. For beach bonfire nights, heading to the surf, hiking the coastal trails, up the lake, up a mountain, or out for dinner with friends.

DESIGNS

We wanted to create a simple brand. In a world overpopulated with slogan tees, we wanted to do something quieter, more laid back. 

It became our mission to create a brand made for people who just love being in the back country or on the coastline, away from traffic, bright lights, and loud noises. The kind of people that are happiest when spending time in nature. Those are our kind of people. 

Our graphic designs are inspired by talented photographers across BC and Alberta, featuring simple, hand drawn sketches of mountains, forest, lakes, sailboats, swells... you name it. Everything that represents our love for a MOUNTAIN RANGE COASTAL LIFESTYLE. 

Because we love the MOUNTAINS and the REEF and everything in between. 

WELCOME TO MTN REEF APPAREL.