Why MTN REEF?
MTN REEF was born from the desire to have durable and ridiculously soft clothing that represents our "happy place" in the mountains and along the coastline, whether it's the Pacific Northwest, Hawaii, New Zealand... it doesn't matter. We love the Mountains and the Reef, and the lakes and forests in between.
We also really care about the environment and our wildlife. That's why we've partnered with two non-profits that protect the wildlife in our forests throughout the Canadian Rockies, and our marine life throughout the Pacific Northwest.
A % OF MTN REEF PROCEEDS IS DONATED TO WILDLIFE NON-PROFITS:
CETUS RESEARCH & CONSERVATION SOCIETY
Cetus Research & Conservation Society is a non-profit marine conservation organization, dedicated to addressing the increasing endangerment of BC's killer whales due to human activities. They focus directly on one of the three key contributors to killer whale endangerment: vessel traffic disturbance. They work in the field to protect whales and other marine mammals from harassment and harm.
Exposed Wildlife Conservancy
EXPOSED Wildlife Conservancy is dedicated to raising awareness of critical wildlife and conservation issues in Canada. This includes exposing people to the beauty of our wild places and the wildlife within them to provide a better understanding of why they deserve our protection. Additionally, they work to expose current wildlife management practices lacking in scientific basis, ethics and/or social acceptability.