LAKE LOUISE, ALBERTA

FROM THE
CANADIAN
ROCKIES

Hand sketched designs inspired by local photographers

TOFINO, BRITISH COLUMBIA

TO BC'S
RUGGED
COASTLINE

A percentage of proceeds donated to local wildlife non-profits

NEW FEATURED DESIGNS

ORCA FLORA

Inspired by Tofino photographer Owen Crosby's image of T109A breaching off the coast of Vancouver Island.

ORCA MTNS

Inspired by Tofino photographer Owen Crosby's image of T109A breaching off the coast of Vancouver Island.

BANFF LUNAR PEAKS

Inspired by Alberta photographer Dan Schykulski's image of Banff National Park bathed in evening light.

COLLECTION

HOODIES

MEN'S & WOMEN'S

THE MTN REEF JOURNEY

OUR STORY

HOW WE BEGAN + OUR MISSION

A % OF MTN REEF PROCEEDS IS DONATED TO WILDLIFE NON-PROFITS:

CETUS RESEARCH & CONSERVATION SOCIETY

Cetus Research & Conservation Society is a non-profit marine conservation organization, dedicated to addressing the increasing endangerment of BC's killer whales due to human activities. They focus directly on one of the three key contributors to killer whale endangerment: vessel traffic disturbance. They work in the field to protect whales and other marine mammals from harassment and harm.

Exposed Wildlife Conservancy

EXPOSED Wildlife Conservancy is dedicated to raising awareness of critical wildlife and conservation issues in Canada. This includes exposing people to the beauty of our wild places and the wildlife within them to provide a better understanding of why they deserve our protection. Additionally, they work to expose current wildlife management practices lacking in scientific basis, ethics and/or social acceptability.

DESIGNS

All of our designs are digitally crafted by hand by our talented graphics team, and inspired by local photographers across BC and Alberta. Whether it's mountains, a grizzly, a killer whale, or the coastline, local photographers are at the heart of every design.

OUR GUARANTEE

We really stand by our brand and the quality of our products, and truly believe that you will too once you get to hold them in your hands and wear them. And if something doesn’t fit, we’ve got you covered with free returns that are so easy. Our 100% Happiness Guarantee ensures that you walk away feeling great with every purchase.

SHIPPING

Want free shipping? You’ve got it! When shipping within Canada, regardless of how much you spend, you will receive FREE shipping. Because sometimes you just want a t-shirt without having to pay half the price of the shirt in freight. We get it. And our US friends, free shipping starts at just $100.